Bear with me. I'm just trying to hash out the ad tech ecosystem in my mind, stream of consciousness, because I'm bored.
Ok, if I'm understanding this correctly, Google's maybe coming out with this AdID product which can track user behavior like a 3rd party cookie. They'll offer this to other web and mobile properties so that they can own all user tracking across all devices. Question 1: who owns web tracking today? Is it a compilation of a bunch of different 3rd party cookies? To clarify, whose cookies does a company like Rocket Fuel use?
Apple's already been doing the same thing on iPhones, insisting that all app developers use their IDFA to track user behavior and feed data back to advertisers as opposed to installing cookies. As of iOS 7, they don't accept apps into their app store that use 3rd party cookies. So, why would they accept apps with Google AdID rolled in. Especially given the feud that erupted between the two companies when Google got into mobile OS's.
If Apple doesn't accept apps with Google AdID rolled in, how will Google track people on iPhones when those people are in apps other than Gmail, Google Maps, or whatever other product that Google owns? Statistical modeling?
OOOOooohhh...never mind.
Google's going for all apps to use G+ as the standard login so anytime someone logs into an app on iOS, Google will be able to see that? So, it's not going to act like a cookie that gets downloaded when someone visits a site, they're going to have users activate it every time they use an app. Dude, smart. Someone correct me if I'm wrong.
Wow, they're going to have a hell of a hill to climb. Facebook is winning the login battle pretty solidly right now. I guess that's why Fbook hired all the Google people back in the day. They get it.
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